Online Article Writing and Blogging (UK Version) Test 2015

1. Can you sell your copyright?

Answers:

• Yes, by licensing it according to territory and time

• No, it remains yours always

• Yes, but only in certain places, and for lengths of time up to 140 years after your death

• Yes, so long as someone changes his/her name to your name

2. Why is it sometimes a good idea to create a blog independently with a host other than a free blog hosting service such as the Blogger?

Answers:

• You can add more intelligent interactivity such as widgets, site design, custom URLs etc

• You can then have two blogs and disconnect your old one

• You will be able to keep the old free service

• You will automatically get more traffic

3. In terms of keywords for promoting a website about global money, which of the following groups would be the best choice?

Answers:

• Football, shopping, racing, gardening

• 10c, 5c, dollar, 50c, quarter

• The World Bank, the Olympics, the US government, the UEFA Cup

• Dollar, yen, pound sterling, exchange rate

4. The removal of the copyright tag-line means the work is no longer protected by copyright.

Answers:

• True

• False

5. What are "Google alerts"?

Answers:

• A ringtone from Google

• A doorbell as a prize for being a loyal Google customer

• Pinging of your website by Google every time you use Yahoo and MSN instead of using Google

• A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content

6. Why is it damaging not to have functional links on your website?

Answers:

• You cannot prevent people from reaching the destination without doing so

• It could damage your brand reputation; people do not want to see a "page not found" result

• A person is less likely to return to your site as a repeat visitor if the links do not work

• b and c

7. Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .

Answers:

• it is an offence in most countries

• the search engines may restrict your site or future listings, or ban you altogether

• it could reduce the traffic to your blog

• All of the above

8. Blog comments show up in Google searches in addition to the blog posts.

Answers:

• True

• False

9. How long does an author's copyright – whether in print or online - last?

Answers:

• Until he/she dies

• Forever

• For 5 years after the publication

• For 40 years after he/she dies

• For 70 years after he/she dies

10. Why is it important to make regular postings – if not daily postings – to your blog?

Answers:

• To encourage a regular readership and return traffic so web robots may be able to see your blog is regularly active

• Not making regular postings can be harmful to your blog

• If you do not, it will be unplugged by the blog service provider

• None of the above

11. If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?

Answers:

• Adding internal links within your blog that cross-reference the article

• Adding highly specific keywords to your pages that reference aspects of the automotive industry

• Contacting other automotive industry blogs and websites offering a link-exchange

• All of the above

12. If you write something libellous in a blog, you can still be sued for defamation despite the apparent freedom of expression on the internet.

Answers:

• True

• False

13. What does "'ping' your blog" mean?

Answers:

• To abandon it

• To create it from scratch

• To let someone know about it so they can contribute, either with postings or comments

• An alert that notifies the original poster of a post when someone else writes an entry concerning the original post

14. At what point does a work – whether an online blog or in print – come under copyright?

Answers:

• As soon as it is published

• As soon as the author registers the copyright

• As soon as the author writes "Copyright"and his/her name and date next to it

• As soon as it is created

15. What are the websites "cheathouse.com" and "schoolsucks.com"?

Answers:

• Sites where teachers can obtain their students' papers in an educational exchange programme?

• Websites dedicated to stopping plagiarism on the web

• Websites where students can obtain papers to wrongfully use as their own, often for free

• A community of online papers backed by most US and UK school programmes

16. What is a "metablog"?

Answers:

• A highly personal, if not confessional, blog

• A blog about metal

• A blog devoted to explaining "metas"

• A blog about blogging

17. What is "podcasting"?

Answers:

• Making the entire blog available in a single downloadable file

• Redirecting traffic through a portal hidden on the blog called a "pod"

• Distribution of audio and other media files for download to digital music or multimedia players such as iPods

• Mass e-mailing for marketing purposes to promote several blogs at the same time

18. Which of the following is a good approach to planning to write a blog posting?

Answers:

• Source content, write draft, save, post to blog

• Idea, source content, post to blog, read

• Idea, source content, write draft, save, read and edit, post to blog

• Write draft, edit, post to blog, read and edit later

19. If words are lifted from an original writing on the internet – not from a printed book – it's not plagiarism.

Answers:

• True

• False

20. What is a "newbie"?

Answers:

• A term - potentially negative - applied to someone new to a discussion or blog

• A new technological addition to the internet

• An innovation that took blogs into Web 2.0

• The latest fashion on the blogosphere

• a and d

21. What is an "anonoblog"?

Answers:

• A general blog with multiple authors

• A blog about people who used to be famous

• A blog written and maintained by an anonymous author, often under a pseudonym or pen name

• All of the above

22. What is an "affiliate business programme"?

Answers:

• Getting the business standards of your company approved by a government affiliated company

• Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger market

• Buying a company

• Getting bought by a company

• Merging with another company

23. What is 'placing of keywords in the important parts of a webpage so that search engines may give them priority' called?

Answers:

• Keyword prominence

• Optimisation guesswork

• Partial selection

• Keyword density

24. There's little need to copy text before trying to publish it to the web because you rarely lose the text at the time of publication.

Answers:

• True

• False

25. Which of the following are good ways of protecting your online content?

Answers:

• Searching for the plagiarists of your content

• Embedding your images

• Potentially encrypting your HTML

• Joining a plagiarism forum

• All of the above

26. Which of the following features will increase the likelihood of a reader staying longer on your blog?

Answers:

• Having mostly text rather than pictures, slide shows or other interactive content

• Using external links to generate the new page as a pop-up window rather than going directly to the new site

• Offering links to great promotional deals on other sites

• Having external links to other articles of interest

27. What is the reference list to other works placed at the end of an article called?

Answers:

• Footnotes

• Bibliography

• Original material

• Endnotes

• All of the above

28. What will happen if you type the words "sport – basketball" in the Google search box?

Answers:

• Google will find all the web pages containing the words "sport" and "basketball"

• Google will find the web pages about "sport" and also those containing the word "basketball"

• Google will find the web pages about "sport" that do not contain the word "basketball"

• Google will find all the web pages in which the words "sport" and "basketball" appear together

• None of the above

29. What does the term "spomment" refer to in the blogsophere?

Answers:

• Special comments

• Spam on a posting

• Comment spam

• Tiny gremlins inside the computer system

• All of the above

30. Which of the following is the most effective idea for creating a target audience that returns again and again to your blog?

Answers:

• Make individual postings long as the more the information, the better it is.

• Re-read and be your own editor, always removing unnecessary words and phrases; keep your postings relatively short and post regularly

• Regularly change the colours of your blog to entertain your readership

• Add a certain randomness to your external links so the audience never quite knows where the links may lead – it's more exciting

31. What is "misinformation"?

Answers:

• Mystery information partially hidden on the internet

• Information which is misleading or distracting or at least partially wrong

• Information that is completely wrong on all counts

• None of the above

32. What are "grey hat techniques"?

Answers:

• Techniques attracting people over 65 to your blog

• Advertising techniques through images specifically aimed at older readers

• Techniques involving part online and part store sales

• An optimisation strategy defining an unknown area of reputability/validity

33. Where did the term "blog" originate?

Answers:

• It was invented by Mr. James Blog

• It is an abridgement of two terms, "web" and "log"

• It is an abridgement of the two terms, "book" and "log"

• b and c

• None of the above; it was a spontaneous new coinage derived from Old English

34. What can you do to make your articles more appealing to online readers?

Answers:

• Create external links and quality posts

• Add a message board and / or chat room to encourage interactivity

• Increase the product or site image / professional branding

• All of the above

35. Which of the following are good ways of promoting your business or website and thereby selling your products online?

Answers:

• Writing reviews on other sites with a link back to your site

• Getting involved in social bookmarking, especially group social bookmarking

• Posting on forums around the internet with reference to your product or brand

• Getting involved in link exchange programmes

• All of the above

36. What do we mean when we say that an author's copyright is within "the public domain"?

Answers:

• We mean that it is floated on the stock exchange

• We mean that it is freely available for all, can be copied, reproduced and re-published

• We mean that it is temporarily available for a period of 1-5 years

• We mean that it is part of the author's estate for 70 years after his or her death

37. What are "subsidiary rights" if your blog becomes successful enough to receive an offer of publication in print?

Answers:

• All rights originally held by the author

• Translation rights

• All secondary rights sold by the agent or publisher, such as volume rights, audio rights, film and T.V. rights, book club rights, paperback rights etc.

• Rights that the author always retains and that cannot be licensed

38. What is the difference between a "patent" and a "trademark"?

Answers:

• A copyright and a trademark are the same; a patent is made to protect goods or services for sale

• Patents and trademarks are the same; it is copyright that is different

• A patent protects a work, device or name that is used for trading goods whereas a trademark protects inventions or discoveries

• A trademark protects a work, device or name that is used for trading goods whereas a patent protects inventions or discoveries

39. In sourcing information, you may use materials not subject to copyright such as names, common symbols, lists of ingredients, short phrases, slogans, slang, titles etc.

Answers:

• True

• False

40. What is "autocasting"?

Answers:

• Automatically casting the characters in an online play

• An autocue for a blogger to remind him or her to make a posting

• A form of microblogging that will herald Web 3.0

• An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds

41. Which of the following techniques can provide increased credibility to an article?

Answers:

• A signature at the end of the posting

• More links than words in a single posting

• External links to other sites combined with sophisticated quality content

• A self-appointed writing on the subject

42. What is an "open thread"?

Answers:

• A thread that is open for definition by those posting to it

• A thread that has closed links

• Multiple posts focused around one specific subject

• All posts made openly by the same blogger

• All of the above

43. Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?

Answers:

• Glamorati

• Hoi polloi

• Rich and reckless

• Beautiful and damned

• Blogerati

44. What is "Del.icio.us"?

Answers:

• A social bookmarking site where users collectively tag favorite links

• A site where tags are compiled and e-mailed to a possible target audience

• A social networking site similar to Facebook and MySpace

• b and c

45. State whether True or False.

Copyright is available not just for published works but also for works in private use that have not or may never be published.

Answers:

• True

• False

46. If your website sells golf equipment, your promotional articles should be written about _________ .

Answers:

• good golf courses

• caddies

• sport in general

• the best clubs to use at certain times

• All of the above

47. What are "FAQs"?

Answers:

• First Asked Queries

• First Answered Questions

• Fast Attitude Queries

• Frequently Asked Questions

• All of the above

48. What is a "bye-line"?

Answers:

• The text at the end of a post that identifies the poster, and a play on "byline", used to identify the writer of a newspaper article

• The headline

• The secondary headline

• b and c

• None of the above

49. When writing an article about safety and light bulbs, which of the following is likely to be your target audience?

Answers:

• Electrical engineers

• Ordinary people involved in home improvement

• Working electricians

• Light bulb manufacturers

• All of the above

50. How should you change your writing style (when writing about the university application process)if you're writing for student applicants rather than their parents?

Answers:

• Use italics for the parents, and bold print for the students

• No changes are necessary: never change the complexity of your writing

• You should write a style for the parents only, as they are more important

• You should write a style for the students only, as they are more important

• You must vary the information, your voice, advice, recommendations, so it can be read by both students and parents equally successfully

51. What are "stop words"?

Answers:

• Words that stop short of their meaning

• Words that show up first in search engine result pages

• Words that are banned on the blogosphere by the blog police

• Some common words (such as "and", "or" and "in") that are usually ignored by a search engine performing a search

52. Which of the following options is the least important for protecting the content of your blog?

Answers:

• Making repeat postings every few weeks

• Saving the entire blog on the hard disk of your computer

• Transferring each posting to an e-mail

• Taking a printout of the blog

53. What is the term used for "the number of times the keyword is used divided by the total word count on the page"?

Answers:

• Keyword density

• Keyword distribution

• Word hardness

• Density of syllables

• Blog Page Intensity

54. What is a "plagiarism warning banner?"

Answers:

• A banner e-mailed to you by a potential plagiarist to warn you of their potential copying of your site

• A banner you place on your site or blog to deter potential plagiarists

• A government service that bans plagiarists from the Web with an official warning, usually a letter to their home address

• None of the above

55. What is a "CEOBlog"?

Answers:

• A social networking blog

• A blog that has been unplugged by a corporation during a hostile takeover

• A group blog

• A blog using a "stream of consciousness" writing style

• A blog maintained by a Chief Executive Officer

56. What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?

Answers:

• Making your product useful but leaving the article incomplete with no way of linking to your site

• Making your product incomplete and the article useful

• Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more

• Making the article complete and the product useful so that there's no need to find out more

57. What is a "tag"?

Answers:

• A short keyword

• A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post

• A long post that goes onto another page

• An external link

58. If you're writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.

Answers:

• 18-year olds

• students already in colleges

• a range of readers who are thinking of applying for admission to a graduate school

• people between 45 and 65

59. Which is the correct order for finding your target audience and selling goods or services to it?

Answers:

• Design a strategy for drawing them to your site with greater interest in your product, have a business plan, identify their interest in your product, identify your audience type and their level of expertise, make sales

• Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales

• Have a business plan, identify your audience type and their level of expertise, design a strategy for drawing them to your site with greater interest in your product, make sales, identify their interest in your product

• Identify your audience type and their level of expertise, make sales, have a business plan identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product

60. What is "blogosphere"?

Answers:

• The hole in the internet through which blogs can fall

• The blogs in a given area such as a street, county or country

• The collective content of the blogs worldwide

• Blog companies that group together and buy smaller blogs

• None of the above

61. Search engines will return different results depending on the word order of the search terms.

Answers:

• True

• False

62. What are "blooks"?

Answers:

• Books that are written by bloggers and generally grow out of their blogs

• People who like to blog

• People who promote their blogs on the inside pages of a book

• All of the above

63. Which of the following are good techniques for building a greater business audience for your blog?

Answers:

• Create multiple links with local business community

• Create a link with the local library website

• Partner with non-competing businesses

• Have business cards printed

• All of the above

64. What are "article submission sites"?

Answers:

• Databases of stored articles awaiting approval from a CEO

• Sites that help submit articles you have written about your product for online publication so you don't have to spend valuable time sending out your articles individually

• Sites where you can buy articles and adapt them to a target audience and focus them on your market

• Usually scam sites that promise huge marketing distribution around the internet

65. If you own a copyright on your own works, you can license your work for reproduction and publication around the world according to place and length of time.

Answers:

• True

• False

66. Which of the following is not a blogging provider or blogging service available on the web free of cost?

Answers:

• Wordpress

• Blogger

• Technorati

• BlueHost

67. What is a "biz blog"?

Answers:

• A blog owned and run by a company or corporation

• A private blog for the blogger and his or her family

• A blog in the biz of blogging only

• A blog about finance, especially related to the London Stock Exchange

• None of the above

68. It's a good idea to create identical content on multiple blogs as this can increase web traffic and get higher listings in search engines.

Answers:

• True

• False

69. What do you mean by your article being "non exclusive" while selling it online?

Answers:

• That you can sell it to one more company

• That it is exclusively connected to the site where you publish it first

• That you can publish it online elsewhere so long as they are "non exclusive" too

• That you can sell it to 5 more companies

• That you can post it on your blog but nowhere else

70. What does "SEO" stand for?

Answers:

• Sequeway Even Offered

• Service Engine Oriented

• Second Executive Officer

• Search Engine Optimisation

71. Online articles do not need to be cited especially when taken from another online source.

Answers:

• True

• False

72. Is it a good idea to have two blogs with the same content to try and increase traffic?

Answers:

• No, as search engines such as Google will most likely list only one blog which may not be your preference

• Yes, two blogs, even with the same content, will most likely double your traffic on the web

• Yes, and to have three would be still better

• No, because search engines will be advised to close down one, if not both, of your blogs

73. What distinguishes a blog from a website?

Answers:

• Postings that occur according to a timeline that is updated so that old posts may be traced

• More content

• Flashier images

• Contact details

• More professional content

74. What is the common rule for taking images from the web and using them on your blog or website?

Answers:

• Check to see if there are freely available, and if so, proceed; otherwise contact the copyright holder or blog/site manager for permission

• Take whatever you like from any site by right clicking and saving the image

• a and b

• None of the above

75. Why is it important to keep your article fairly short (700-1500 words) and your keyword density low?

Answers:

• It isn't; your article can be short but your keyword density should be high

• It is; a short article and low keyword density bring more traffic to your site

• It isn't; a long article and high keyword density bring more traffic to your site

76. What is a "feed aggregator" or "feed reader"?

Answers:

• An online bug or virus that "feeds" on your blog and destroys content

• A Web application which collects web content such as news, blogs, podcasts and vlogs for easy viewing in a single location

• A Web application that links your blog to other blogs for which you always pay a fee

• A third generation blogger who is addicted to blogging

• None of the above

77. Which of the following are most important when optimising content for search engines?

Answers:

• Regular updating of your blog

• Making sure your URL is simple

• Adding keywords, tags, metatags and having quality content and regular updating

• Having quality content

78. Which of the following is most likely to guarantee that the content on your blog is professional, subject-appropriate and grammatically correct?

Answers:

• Copying it into word, spell-checking, and copying it back

• Asking a friend to read it

• Reading it through before posting

• Having several specialist readers check out the content for its relevance, sense, argument, and keywords